Conversion API (CAPI) & Tracking Setup
We build a tracking-friendly website using Google Tag Manager (GTM) & Stape.io, so customer actions reach Meta through a server-side route that ad blockers and browser restrictions can’t strip away — deduplicated against the browser pixel and verified in Events Manager.
Fix My Tracking →Store platform or hand-built site — the setup is the same discipline: a clean data layer, server-side events through your own first-party subdomain, and deduplication verified in Events Manager.
What is CAPI — and why is it critical?
Relying only on the standard Meta Pixel means a substantial share of your tracking data never reaches Meta — lost to iOS privacy updates, Safari and Firefox tracking blockers, and ad-blocking extensions.
Conversion API (CAPI) creates a direct, first-party connection between your server and Meta’s server — a route browser ad blockers and iOS restrictions can’t strip away the way they strip the browser pixel.
We also configure event deduplication: when the browser pixel and the server both report the same sale, Meta matches the unique event_id, counts the order only once, and boosts your Event Match Quality (EMQ) score.
See the difference
Real Meta Events Manager screens — no mock-ups. This is the gap your ad account feels every day.
Event Match Quality stuck between 3.6 and 7.8 out of 10 — with core events flagged “update recommended”. Meta is trying to find your buyers using weak, incomplete signals, so it optimises toward whoever is easiest to track, not whoever buys.
A Purchase event at 9.3/10 Event Match Quality, event deduplication meeting best practices, and hourly data freshness. Browser and server events are matched, counted once, and fed back to the algorithm — rich, clean signals it can actually learn from.
Two different accounts, shown for contrast — not a before-and-after of a single account. Tap either screenshot to view it full-size.
Scores vary by event and by the customer data your store can pass. The target we build for: consistently strong match quality on your key conversion events, with deduplication active.
Verify it yourself
Copy the prompt on the right into ChatGPT or Claude. Read the answer, and you will immediately see why this is the most important investment for your website.
Ask your AI assistant
The build
We never use cheap plugins that slow down your site or break during updates. Every setup includes:
Complete transparency
To set up your entire tracking system smoothly, here is exactly what we require — nothing more. Never send passwords or API secrets through the enquiry form. Access is arranged securely, step by step, once we start.
Tell us your platform — Shopify, WordPress, or a custom-coded website — and where the numbers stop making sense. The audit is free.
Claim My Free Audit →Honest limitations included — that is the point of the review. Every engagement is scoped and priced in a written proposal before any work starts.
