Free tracking & Meta ad account audits for growing brands — Find out more ↗

Your Meta Ads aren’t failing because of your product. They’re failing because Meta’s AI is flying blind.

Following Meta’s Andromeda update, winning on Facebook & Instagram comes down to three connected pillars: accurate server-side tracking (CAPI), high-volume ad creatives, and smart campaign structure. We handle all three.

Strategy and decisions stay human-led. AI helps us move faster where it makes sense.

Brand & e-commerce growth — live results

15.30xbest campaign ROAS — $507.60 spent → $7,765.60 purchase value
AccountSpentPurchase valueROAS
Bangladesh৳4,371,473৳42,511,1419.72x
United States$27,806$128,3354.62x
Ireland€8,624.22€34,692.024.02x

428 campaigns across all accounts — totals as reported by Meta Ads Manager.

What we do

Your full growth platform for Meta ads.

Provide a transformative growth experience for your brand — tracking, media and creative in one place, through one connected system built for the Andromeda era.

We build on your platform

Shopify logoShopify WordPress logoWordPress WooCommerce logoWooCommerce </>Custom-coded

Connected with your stack

Meta logoMeta Facebook logoFacebook Instagram logoInstagram Google Tag Manager logoTag Manager Stape logo

Don’t sell in a standard box?

Tess Legacy partners with brands that don’t fit the usual template — custom-coded stores, lead generation, local services, digital products. We build the tracking, creative and campaign system around how you actually sell, so your growth is measurable from day one.

How it works

Together, we can measure, create and scale.

We’re here for the whole journey — from the first tracking audit to the tenth creative test. Two fuels power every account we run, and a person reviews the evidence before every next step. No hand-offs, no black boxes.

Fuel one

A signal Meta can trust

Accurate server-side tracking is the input the Andromeda algorithm learns from.

  • Conversions API set up server-side, deduplicated with the Pixel
  • Event match quality checked and monitored, not assumed
  • Every key action — view, cart, purchase, lead — sent cleanly

Fuel two

Creative the algorithm can learn from

Volume and variety of creative is the second input — it decides who your ads find.

  • Fresh hooks and angles produced in structured test batches
  • Winners identified from tracked results, then iterated
  • Campaign structure kept simple enough for the AI to optimise

Campaign

Plan & launch

Campaigns structured around your offer, audience and goal.

→

Measure

Track & verify

Every key action sent to Meta cleanly — server-side and deduplicated.

→

Create

Test variations

Fresh hooks and angles, produced at the volume the algorithm now needs.

→

Learn

Decide & improve

Evidence reviewed by a person, then the next step prioritised.

Verify it yourself

Don’t just take our word for it — ask ChatGPT or Claude right now.

Copy the question, paste it into ChatGPT or Claude, and read the answer for yourself. Then ask us what we’d do differently for your account.

Ask your AI assistant

Why CAPI + deduplication matters

I run Facebook Ads for my business. In 2026, what is Meta Conversion API (CAPI) with Event Deduplication, and why will my ads lose money if I only rely on the standard browser Pixel?

The growth system

All results, combined.

One system behind every number: tracking Meta can trust, creative it can learn from, and structure that lets it scale. Every account we manage, added together — exact figures as Meta reports them.

$30.3K + ৳4.37M + €8.6KCombined ad spend
$137.2K + ৳42.5M + €34.7KPurchase value
4.53x / 9.72x / 4.02xBlended ROAS (USD / BDT / EUR)
428Campaigns launched & managed
See Full Results →

The data

Real support for every kind of brand.

Brand growth

Brand growth account

Total spent
৳4,371,473
Purchase value
৳42,511,141
Average ROAS
9.72
Campaigns
215
E-commerce growth

E-commerce growth account

Total spent
$27,806
Purchase value
$128,335
Average ROAS
4.62
Campaigns
102
E-commerce scale

E-commerce scale account

Total spent
$2,451
Average ROAS
3.62
Campaigns
32

Figures taken from live Meta Ads Manager accounts we manage. Client, campaign and product names are never shown. Results reflect those accounts and periods; they are evidence of how we work, not a promise of future performance.

Trusted by growing brands.

Real brands, real accounts — the names behind the numbers above.

QualifySelecToolAgroSeed BDTwo PokesYaalaNursing DreamersBondi Pathshala

Our people

Our people are our pulse.

A small, senior team — the person who audits your account is the person who runs it.

Strategy

Strategy, media buying & tracking

Every account is planned, bought and measured by the same senior operator who audited it — Meta ads, CAPI and measurement under one pair of hands. No hand-offs, no juniors learning on your budget.

How we work →
Creative

Creative & video editing

Our in-house editor produces the hooks, angles and variations your testing volume demands — briefed directly from live performance data, not guesswork.

See the creative service →

Ask AI

Ask AI the right questions.

Don’t take our word for any of this. Copy a prompt into ChatGPT, Claude or Gemini and get a straight, technical answer — then bring us the output and we’ll show you exactly what we’d do with it.

Start here

CAPI, in plain English

Explain Meta Conversions API (CAPI) to me as if I am a business owner with no technical background. Use a simple real-world analogy. Explain how server-side event sharing differs from browser-based Meta Pixel tracking, what types of events might be sent, and what CAPI does not guarantee. Do not assume my setup is configured correctly.

Decide

Do I actually need CAPI?

Help me understand whether Meta Conversions API may be useful for my business. Ask me about my website platform, the conversions I care about, my current Meta Pixel setup, existing integrations, consent-management approach, and technical resources. Then explain possible benefits, limitations, costs, and alternatives. Do not tell me I definitely need CAPI without reviewing the context. Do not suggest bypassing consent or privacy controls.

Troubleshoot

Why don’t my numbers match?

My Meta Ads Manager, GA4, and business records show different conversion totals. Explain the common reasons in plain English. Help me compare date ranges, event definitions, time zones, attribution settings, consent effects, deduplication, and the source of truth for sales or leads. Give me a careful troubleshooting checklist. Do not assume the difference proves one platform is broken.

Open the full prompt library →

FAQ

Straight answers, including the limits.

We focus on advertising across Meta's platforms, including Facebook and Instagram placements where appropriate. The actual campaign plan depends on your goal, audience, creative, and available setup.

Meta's reporting is useful, but it is not the same as your website analytics or your own sales and lead records. Tracking helps define and send relevant events, while validation helps you understand whether the setup is behaving as expected. No setup guarantees that every conversion will be captured or attributed.

No. CAPI is not a guarantee of complete tracking or perfect attribution. Results depend on implementation, event quality, deduplication where browser and server events overlap, consent and privacy choices, platform restrictions, and the available data. We validate the configuration and explain its limitations.

No responsible agency can guarantee a particular advertising result in every situation. Performance depends on the offer, market, competition, budget, website, creative, sales process, and other factors. We focus on sound setup, thoughtful testing, clear measurement, and informed optimization.

Usually, a description of your offer and goals, your website, an overview of current campaigns and tracking, relevant creative assets, and the appropriate access needed for the agreed work. Do not submit passwords or secrets through the enquiry form.

Pricing depends on the scope, campaign complexity, creative requirements, tracking stack, and level of ongoing support. Tell us what you need and what you are trying to achieve; we will clarify the likely scope and give you a fixed written quote before asking you to commit.

Let’s make your next ad decision a more informed one.

Start with a free audit of your tracking and ad account. A person reviews every enquiry — no pressure, just data.

Claim My Free Audit →

Every engagement is scoped and priced in a written proposal before any work starts.